Lilly

When we first spoke, we talked about similarities between your category and hospitals.  Most hospitals are just starting to market themselves, and they really have no experience at it, which has led to their advertising looking and sounding alike.  

ON THIS PAGE, YOU ARE LOOKING AT FOOTAGE FROM COMMERCIALS FOR 25 DIFFERENT HOSPITALS AROUND THE U.S.  THEY ALL LOOK ALIKE.  THEY ALL SAY THE SAME THINGS.   YOU COULD CHANGE THE NAME AT THE END AND PROBABLY NOT EVEN NOTICE.  ULTIMATELY, ALL OF THIS ADVERTISING IS MONEY DOWN THE DRAIN.

You said that you don’t want your advertising to use the same old words and look like everyone else. We couldn’t agree more.  That is the heart and soul of what we do:  Create powerful brands with a proprietary message and memorable story.  We have created some of the first memorable and impactful hospital advertising which has received great acclaim.  A sampling is attached here, along with a bit about The Observatory philosophy and mission.

No one has taken the lead in your category in terms of branding.  Someone is going to, and soon.  We reached out to you because we think you are the one to do it.  And we’d like to help make Holiday the case study everyone will end up looking at and aspiring to in the senior living category.

 Click on the button to continue and take few minutes to see what’s possible.  Then let’s talk about how to do it for you.