Jeffrey,

Sadly, you’re looking at commercials from 25 different hospitals around the country.  They all look the same.  They all sound the same.  They’re all saying the same things.

Unfortunately, we’ve reached a point where the medical industry is facing a world in which everything has changed.  Trust has evaporated.  Elective surgeries, even medically necessary surgeries, were sidelined during the pandemic.  Many have been slow coming back. Now, more than ever, it’s important for a hospital to set themselves apart.  To tell a story that is relevant to people and speak in language those people are comfortable with…rather than talk to themselves as hospitals have typically been want to do.

 Historically, research shows people have never liked hospital advertising.  They don’t want to think about these things until they have to.  And even then, commercials like the ones you see on this page are not what they want to see or hear.  Hospitals are going to have to show an understanding of what people face now…what matters.  The messages are going to have to be meaningful and interesting in order to get the world to listen.  They’re going to have to be human.  They’re going to have to show not only capabilities, but an understanding of life. Most importantly, they’re going to have to look, sound and feel unique.

 More than 15 years ago, we created some of the first truly consumer-driven hospital advertising.  We created some of the first branding for some excellent hospitals.  We created advertising people actually noticed, liked and talked about.  Now we are prepared to work with a handful of hospitals who truly “get it” and are in a position to stand out in the new world we are all facing.

 You, Jeffrey, seem to be one of those rare people in the hospital world who can color outside the lines.  Your institutes approach helps set you apart and makes you appear more capable of understanding healthcare from a human perspective.  People do business with companies they like…companies they feel in sync with.  You have many pieces in place to create just such a powerful hospital brand.  We have the experience and creative talent in place to help you build that brand.  Take a look at the following pages to see some of what we’ve done and how we think and work. 

Then, let’s talk.