Mark

There’s no need to tell you that hospitals are going to become more and more important in people’s lives as Baby Boomers age and discoveries make new things possible. Naturally, this means hospitals are becoming more competitive.

They’re having to learn to look at patients as consumers. They’re having to start marketing and advertising. Unfortunately, hospitals are something people don’t want to think about until they need them. That makes hospital advertising one of the toughest categories to create breakthrough messages for.

AT THE SAME TIME, MOST HOSPITALS ARE INEXPERIENCED IN KNOWING HOW TO TURN THEMSELVES INTO A BRAND...HOW TO SET THEMSELVES APART AND MAKE THEIR MESSAGING COMPELLING, RELEVANT AND INTERESTING TO PEOPLE. AS A RESULT, THERE'S A SAMENESS TO HOSPITAL AND MEDICAL ADVERTISING THAT PERVADES THE CATEGORY.

They all tend to show doctors in white coats, concerned nurses, high-tech equipment and, ultimately, smiling patients. The sad truth is that on this page you are seeing commercials from 25 different hospitals from all across the United States.

THE FACT IS, YOU COULD PROBABLY TAKE ALL THESE COMMERCIALS AND SWITCH THE ANNOUNCER AUDIO FROM ONE TO THE OTHER, AND NOBODY WOULD EVEN NOTICE.

At The Observatory, our teams have spent years developing some of the most talked-about, award-winning advertising for just about any category you can name. We have created, and revived, brands. Now, for several years, we have been giving birth to some of the first innovative and memorable hospital and medical advertising. It has been talked about within, and copied by, the industry. (Fortunately for us, the copycats don’t really understand the nuances that make this work special, or have the ability to recreate it.)

We’re now looking for a few new hospital clients to work with. Only a few, because you can only create so many great stories in any given category at a time. Take a few minutes and look at the work here, Mark. If it seems like a good fit, and you’d be excited to take your hospital to a higher level, let’s chat. If not, and you’d rather just continue to blend in, we wish you the very best of luck. Truly.