SADLY,

you’re looking at commercials from 25 different hospitals around the country.  They all look the same.  They all sound the same.  They’re all saying the same things.

The truth is the medical industry is facing a world in which everything has changed.  Trust has evaporated.  Elective surgeries, even medically necessary surgeries, were sidelined during the pandemic.  Many have been slow coming back. Now, more than ever, it’s important for a hospital or other medical provider to set themselves apart.  To tell a story that is relevant to people and speak in language those people are comfortable with…rather than talk to themselves as they have typically been wont to do.

Historically, research shows people have never liked hospital advertising.  They don’t want to think about these things until they have to.  And even then, commercials like the ones you see on this page are not what they want to see or hear.  It’s critical to show an understanding of what people face now…what matters.  The messages are going to have to be meaningful and interesting in order to get the world to listen.  They’re going to have to be human.  They’re going to have to show not only capabilities, but an understanding of life. Most importantly, they’re going to have to look, sound and feel unique.

More than 15 years ago, we created some of the first truly consumer-driven hospital advertising.  We created some of the first branding for some excellent hospitals.  We created advertising people actually noticed, liked and talked about.  Now we are prepared to work with a handful of hospitals who truly “get it” and are in a position to stand out in the new world we are all facing.